From the snug of the local to sold out stadiums, from the streets of Lagos to the cobbled squares of Dublin, the same scene unfolds: a Guinness in hand, a moment shared.
This is more than football.
It’s in the stories that flow like those of a Seanchaí, passed down over pints. In the nail-biting silence before a penalty, the surge of joy when the ball smashes into the back of the net, and the unspoken connection between strangers.
Guinness exists where community breathes.
It’s the taste of culture and moments of a shared love for the game that transcend time.
Art of Football’s latest collaboration with Guinness embodies just that.
The collection is bold and contemporary, yet classic.
Blending streetwear with sport functionality, the collection carries the same timeless appeal Guinness has had for over 260 years with AOF’s signature style.
The collaboration is formed of everyday essentials including a crewneck sweater, hoodie, graphic t-shirt, scarf and cap that feel as at home at a Sunday league match, as they do down at a local pub, or a Six Nations fixture.
The t-shirt nods to iconic vintage Guinness campaigns, with a retro-inspired graphic on the back.
Guinness’s signature palette is carried through the collection - velvety black with accents of creamy ivory and gold.
With heritage and passion threaded into every seam, AOF and Guinness aren't just raising a glass, they're raising the game.
